Project: The Sotchi 2014 Olympics

The Winter Olympics spanned two weeks and were an immovable event. This meant that the product created for the Olympics needed to function seamlessly for both users and the business, with no room for error. In other words, there was a strict deadline and the project was a make-or-break moment for MTG/Viaplay.

The project had several objectives, such as Viasat broadcasting selling their satellite offer, Viasat Sport promoting their other sport rights, MTGTV selling video ad and display ads, and Viaplay creating new customers that would continue to use their services after the Olympics. My goal was to provide the best possible user experience and create value for the users.

‍
The results were impressive: millions of visitors and downloads during the Olympics, no technical glitches in the live streams, and the app became the number one downloaded app in Sweden. 70% of the users thought the overview was great, 70% said the site met their expectations, and 75% believed the function was great. The product met 100% of the commercial goals of the business.
‍

‍

My role in the project included launching the product from scratch, building it on a platform outside of Viaplay's infrastructure to ensure optimal performance, and hiring the operational team, including editors and reporters, who worked with the product during the games. The product included live streaming, editorial content, sport stats, and video highlights. I also served as part of the executive leadership team for the overall Olympic project at MTG and devoted nearly 100% of my time to this project for two years.